First Bank Holdings Unveils New Corporate Identity

FBN Holdings Plc, the holding company of First Bank Nigeria Limited, on Monday unveiled a new corporate identity, saying the development had opened a new chapter in the institution which has been operating in the country for 120 years.

The new corporate identity, which has led to some changes in its logo and names, was unveiled before hundreds of the bank’s senior management employees and other stakeholders at a grand event in Lagos.

The Chief Executive Officer, FBN, Mr. Bello Maccido, said the new identify would enable the company to drive greater coordination, having moved to a group corporate structure.

Apart from Maccido, the Group Managing Director of First Bank, Mr. Bisi Onasanya, and the managing directors of the group’s subsidiaries including FBN Capital and FBN Life, were present at the event.

The FBN CEO said this year would be fulfilling for the financial institution as it would also mark its 120th year of operation in Nigeria, following the commencement of operations in 1894.

According to him, the business environment is a rapidly changing place, hence the need to review its brand as a group.

“The new identity underpins the group as a holding company while pursuing its vision as a leading financial services provider in the sub-Saharan Africa,” Maccido said, adding that, “it defines its collective values as an institution.”

He recalled the group completed its transition to a holding company in 2012, adding, the new brand “is a holistic brand that resonates its entire spectrum as a group.”

Spokesperson for the bank, Mrs. Folake Ani-Mumuney, explained the symbolic meaning of the various changes made to the company’s corporate identify, including the elephant logo.

She stressed the significance of the new corporate identify to the institution’s vision to be a leading financial institution in the sub-Saharan Africa region.